Peter Marcum

Peter Marcum

Peter Marcum has spent his career building technology companies. Peter is a self-taught computer programmer, who entered the information technology field in the early 1980s by developing and selling a public housing software package. In 1985, he started JML Computers to build LANs and WANs. In 1990, Computerland, a competitor, recognized Peter’s success.  He sold JML Computers and went to Nashville, Tennessee, as owner of Computerland of Nashville and Birmingham, which grew into a multi-million dollar company that he eventually sold.


In 1995, Peter founded Nashville Computer Liquidators and developed it into a $100 million business, which he sold in 2000. He co-founded Essex Technology Group and helped create a large online reseller that later became the brick-and-mortar stores, Bargain Hunt, with 85 retail locations throughout the southeast. A private equity firm bought a majority ownership of Bargain Hunt in November of 2015.  


In 2003, Peter created WV Fiber, a national fiber network specializing in wholesale bandwidth in eighteen U.S. and five EU colocation centers and served as its CEO. WV Fiber’s customers included Charter Cable’s home users in five states, Akamai, and others.


Peter bought Usenet Server, a subsidiary of WV Fiber with 9,000 clients, building it to 35,000 online customers, and sold it in 2007. While Working with WV Fiber and Usenet Server, Peter obtained the knowledge required to operate a large SaaS (software as a service) business. When WV Fiber was sold in 2008, its small programming arm was not included in the sale, and later evolved into DevDigital, LLC, which offers Web and application development services. With headquarters in Nashville and a development center in Vadodara, India, and, most recently, Freeport, Bahamas, DevDigital has evolved into a full-service software developer that also offers SEO, learning management systems, and hosting.

DevDigital has moved into equity investing as a way to further leverage its capabilities.  In 2016, Kernel Equity was launched as a mechanism to invest in projects for education, healthcare, regulatory compliance, music, e-commerce, and other opportunities. Kernel Equity offers an innovative way for DevDigital to help grow companies that need more than just financing or programming support by providing technical knowledge, development experience, and capital.

Todd A. McCullough

Todd A. McCullough

Todd and Peter Marcum oversee Kernel Equity. Todd has spent a career helping companies of all sizes grow their businesses in a more systematic and repeatable way. He has created and taught the theories and has applied and refined them with clients over many years. Recently, Todd led the effort at North Highland (a global management consultancy) to build a Growth and Innovation practice globally.

Todd has advised over 100 of the Fortune 500 companies on the topics of growth strategy and innovation. He helped them learn to innovate and grow in a more disciplined way. Todd has worked extensively in Financial Services, Healthcare, Consumer Packaged Goods, Quick Service Restaurants, Retail and many other industries. In each industry he has worked with the major players to figure out how to differentiate themselves with customers, and against their competition.

Todd has also been the ‘consultant to the consultant’ for 5 of the 6 largest management consulting firms in the world. He has coached them on growth strategy, innovation strategy, methods and capabilities.

He led Doblin (now Deloitte’s Innovation Strategy group) for a decade and sold it to Monitor group, where he continued as a senior partner in their innovation strategy practice. Todd’s CPA and MBA give him a solid financial background, which he has complemented with design thinking for innovation. He teaches business students and executives (through Vanderbilt, Notre Dame and others) about design, and he teaches design students (through the Institute of Design in Chicago and soon O’More College of Design in Franklin, TN) about business, with the goal of integrating the disciplines for innovation.

Representative clients include Ford, McDonald’s, EY, Pfizer, HCA, Subway, Boston Scientific, SC Johnson, Coke, Target and GE, as well as many small firms and start-ups. He brings the toolset and theories from all these experiences to each new relationship. With smaller firms, he has a goal to ‘democratize’ innovation methods and theories, to make them available more broadly.