A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including leveraged buyout, venture capital, and growth capital that is either in the form of cash or services in kind. Often described as a financial sponsor, each firm will raise funds that will be invested in accordance with one or more specific investment strategies.


Typically, a private equity firm will raise pools of capital, or private equity funds that supply the equity contributions for these transactions.


Kernel Equity goes beyond this


Private equity firms have recently expanded their roles into services for equity which may include assessments of need which may include: market, technology, competitors, financial performance, marketing, human resources, management etc. Subsequently, private equity firms are moving to full support firms for their investment portfolios with the aim of maximising performance. Kernel Equity offers the following support services:


  • Technology

  • Human resources

  • Value proposition

  • Marketing

  • Markets Served

  • Competitor Differentials

  • Management

  • Projected ROI

  • Growth Needs